微信公众平台的传播学解读

互联网作为第四次传播革命的产物。为传播权力的实现、新闻自由的表达等提供了机遇。依托互联网技术的普及，微信进入5．0时代。微信公众平台以腾讯庞大的用户基数为支撑，成为时下最具竞争力的新媒体传播工具．它提供了优质的内容和服务完善用户体验，满足了受众的生理、社交和自我实现等需求。以拉斯韦尔的传播学“5W”模式对微信公众平台进行建构，能够宏观地解读其传播样态，为其发展创新提供值得参考的框架。

The Interpretation of Wechat Public Platform under the Communication Science

As a product of the forth communication revolution, intemet provides the opportunity to the realization of spreading power and the expression of press fi＇eedom. Relying on the popularity of intemet technology, Wechat has come into the 5.0 era. Public platform becomes the most competitive new media tools at present based on the support of Tencent huge users, which provides high-quality contents and services to improve the user experience and meet the audience＇s physical, so- cial, and self-actualization needs. In order to provide a reference of Wechat public platform＇s development and innovation, Wechat public platform will be constructed based on ＂5W＂ Mode, which can interpret its dissemination in a broader perspective.