危机管理团队(CMT)与危机沟通:一个"释经阶层"的视角

危机管理团队(CMT)是企业危机管理的重要手段。有研究表明，CMT成员各自独特的行为方式和决策方式不利于CMT发挥其应有作用。本文探讨了从非技术、非制度的无形因素入手降低CMT内部冲突的问题。本文从新闻社会学领域引进“释经阶层”的概念，建构了以企业、企业外部关联利益人和媒体三者之间的动态关系为核心的“CMT释经阶层阐释对象”模型。

Crisis Management Team (CMT) and Crisis Communication: An Interpretive Community Perspective

The application of crisis management team (CMT) is important in successful crisis management. However, it has been proved that individual CMT members with unique approach to decision making might hinder their team's performance. This paper addresses the issue of solving CMT's internal conflicts. It focuses on the intangible factors played a role in the process in which CMT works. Applying the concept of interpretive community developed in social studies on journalism, this paper constructs a model, which represents CMT as an interpretive community sharing three kinds of interpretation targets: organization's image repairing strategies, mass media's approach to crisis event, and expectations and inclination on the part of organization's key stakeholders.