| 期刊"三次售卖"理论与高校学报盈利模式的创建 |
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| 引用本文： | 罗才荣.期刊"三次售卖"理论与高校学报盈利模式的创建[J].黄石理工学院学报(人文社科版),2005,22(4):46-50. |
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| 作者姓名： | 罗才荣 |
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| 作者单位： | 湖北教育学院学报编辑部,湖北武汉430205 |
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| 摘 要： | 期刊“三次售卖”理论，是欧美发达国家媒体在经营期刊中提出来的。它作为期刊经营的盈利模式被广泛应用。高校学报虽有自己的特性，但其中“第三次售卖”可以在创建自己的盈利模式中应用。学报必须根据自己的特性及资源状况，找准盈利核心能力，以此创建自己的盈利模式。
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| 关 键 词： | “三次售卖”理论 高校学报 核心能力 盈利模式 |
| 文章编号： | 1671-7422（2005）04-0046-05 |
| 收稿时间： | 2005-11-28 |
| 修稿时间： | 2005-11-28 |
The Theory Journal Selling for Three Times and the Profitable Model Construction of College Academic Journal |
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| LUO Cai - tong.The Theory Journal Selling for Three Times and the Profitable Model Construction of College Academic Journal[J].Journal of Huangshi Institute of Technology:Humanities and Social Sciences,2005,22(4):46-50. |
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| Authors: | LUO Cai - tong |
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| Institution: | Hubei Institute of Education Journal Editorial Department, Wuhan Hubei 430205 |
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| Abstract: | The theory of Journal selling for three times is put forward by the Euramerican media and afterward widely applied as a profitable model. Though with its own characteristic, college academic joumal could also apply the theory and construct its own profitable model which is based on its own characteristic and resourses situation, directing the core of profitability. |
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| Keywords: | the theory of selling for three times college academic journal profitable model |
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