Innovation in Publishing: This is not an Oxymoron! |
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Authors: | Kathy Sandler |
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Institution: | 1.Penguin Random House, Pace University,New York,USA |
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Abstract: | While many pundits claim that publishers are not innovative, this paper cites dozens of recent examples of innovation in the publishing industry. The main models reviewed are: innovative projects/partnerships, investment, accelerators/incubators, public/private partnership, and grass-roots programs. Case studies are presented from HarperCollins, Houghton Mifflin Harcourt, Penguin Random House, and many others, based on research and the author’s own experience. By following the lead of these innovative accomplishments, publishers can foster innovation at their own companies. |
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