| 论品牌特质对提升大学品牌收益的作用 |
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| 引用本文： | 赵学义.论品牌特质对提升大学品牌收益的作用[J].河南职业技术师范学院学报(职业教育版),2011(12). |
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| 作者姓名： | 赵学义 |
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| 作者单位： | 河南科技学院职业技术教育与经济社会发展研究中心; |
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| 基金项目： | 2010年河南省政府决策研究招标课题“河南省高校品牌建设研究”(B218); 2011年河南省大中专毕业生就业创业课题“大学生职业伦理教育研究”(JYB2011047) |
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| 摘 要： | 大学品牌特质不但是影响大学品牌声誉的基础,也是提高大学品牌收益的根本,它通常是以延续办学绩优禀赋的方式不断为大学品牌收益提供物质和精神上的保障。为此,大学管理者要勇于排除干预品牌特质形成的制度障碍,以持续的办学投入维护品牌特质的作用效度,为提升大学品牌收益提供支持。
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| 关 键 词： | 大学特质 大学品牌 品牌收益 |
On the path to improve the proceeds from university brand |
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| Zhao Xueyi.On the path to improve the proceeds from university brand[J].Journal of Henan Vocation-Technical Teachers College(Vocational Education Edition),2011(12). |
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| Authors: | Zhao Xueyi |
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| Institution: | Zhao Xueyi(Research Institute of Educational Science,Henan Institute of Science and Technology,Xinxiang 453003,China) |
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| Abstract: | The idiosyncrasy of university brand is not only the basis of affecting the prestige of university brand,but also the fundamentality of improving proceeds from that.It usually provides the physical and spiritual support for proceeds from university brand constantly by the way of extending educational merit and endowment.Therefore,the university administrators should have the courage to exclude the intervention of the university systematic obstacles to the formation of brand idiosyncrasy.They also should mai... |
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| Keywords: | university idiosyncrasy university brand proceeds from brand |
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