Abstract: | ABSTRACTThis study analyzed the tone of public campaign remarks of right- and left-wing populist (Donald Trump and Bernie Sanders, respectively) and right and left-wing non-populist (Mitt Romney and Hillary Clinton, respectively) U.S. presidential candidates using DICTION 7.0. Findings suggest that populists tended to use a linguistic tone that is high in pessimism, group abstractness, and exclusion. Pessimism and group abstractness were positively associated with immigration language in right-wing populist speech. Commonality and “we-ness” were positively associated with populist language in left-wing populist speech. |