杭州城市文化现状的调查与分析

城市文化是一座城市生命力的展现,是其后续发展的内存动力。对杭州城市文化现状进行调查,结果表明:杭州是座人文底蕴深厚、交通发达的旅游城市,市民对城市文化认可度较高,但存在历史文化景点推广宣传不够、人气不旺、传播手段还不够丰富等问题。为促进杭州城市文化的传承发扬,应多举措加强杭州历史文化宣传,强化人才吸引力、打造宜居城市,借助重要国际会议或赛事、提升城市品牌影响力,充分利用微信等平台多渠道传播。

Survey and Analysis on Urban Culture of Hangzhou

Urban culture reveals the vitality of a city,and it is also the internal power for follow-up development.The survey result for urban culture of Hangzhou shows that Hangzhou is a tourist city with profound cultural background,developed traffic and high public recognition of city culture.However,the historical and cultural attractions are insufficient in advertising,and there is lack of popularity.Meanwhile,the communication means are not abundant enough.In view of these problems,some suggestions are put forward as below to promote inheritance and development of urban culture of Hangzhou:strengthen the publicity of Hangzhou’s history and culture,enhance talent attractiveness,build a habitable city,improve the city’s brand influence by means of important international conferences or competitions,and make the most of various communication channels,such as WeChat official account.