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推进学院学科专业品牌化运作和特色化发展的思考
引用本文:刘富生. 推进学院学科专业品牌化运作和特色化发展的思考[J]. 军事体育进修学院学报, 2008, 27(3)
作者姓名:刘富生
作者单位:军事体育进修学院,广东,广州,510500
摘    要:《军人体能标准》颁发全军施行,为军事体育进修学院提供了广阔的发展空间,同时学院也面临边缘化的危险。运用综合分析法和比较研究法,认为转变办校治学观念,树立服务部队新理念,实施品牌化运作新模式,将是提升学院整体服务能力和服务水平的有效途径之一。提出了学院实施品牌化运作的“一头一体两翼一尾“理想模式,指出了实施品牌化运作应重点解决的两大困难问题。

关 键 词:学科专业  教育产品  核心竞争力  品牌化运作

Thoughts on the Promotion of the Brandy Operation and Characteristic Development of Major Subjects in the Institute
LIU Fu-sheng. Thoughts on the Promotion of the Brandy Operation and Characteristic Development of Major Subjects in the Institute[J]. Journal of Pla Institute of Physical Education, 2008, 27(3)
Authors:LIU Fu-sheng
Abstract:The successful implementation of the"Military Physics Standard"all over the militaries,provides us a broader developing for the institute,but at the same time it may also endanger us of the subjects limitation.This pa- per,integrating the methods of synthesis and comparative research,proposes that changing the traditional thoughts on schooling management,building up the new ideology of serving the army,and implementing a new mode of brandy operation,will be one of the efficient ways to improve the all round service abilities and qualities of the insti- tute.It proposes an ideal mode for the institute to implement brandy operation,namely"one head,one body,two wings and one tail".It also points out the two biggest problems in the implementation of the major subjects' brandy operation.
Keywords:major subjects  education products  core competitive ability  brandy operation
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