| 烟草商业企业客户关系构建研究 |
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| 引用本文： | 龚锦华,石磊.烟草商业企业客户关系构建研究[J].软科学,2007,21(2):142-144. |
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| 作者姓名： | 龚锦华 石磊 |
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| 作者单位： | 四川省烟草专卖局(公司),成都,610017 |
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| 摘 要： | 在新的企业价值观影响下,为了达到利益相关者价值最大化,烟草商业企业必须注意各方面的客户关系。从国家、烟草工业、零售商、烟农、消费者和企业员工六个方面,论述了如何构建烟草商业企业的客户关系。
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| 关 键 词： | 客户关系 烟草商业企业 价值链 |
| 文章编号： | 1001-8409（2007）02-0142-03 |
| 修稿时间： | 2006-11-21 |
Research on the Relationship Construction between Tobacco Business Corporation and Customers |
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| GONG Jin-hua,SHI Lei.Research on the Relationship Construction between Tobacco Business Corporation and Customers[J].Soft Science,2007,21(2):142-144. |
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| Authors: | GONG Jin-hua SHI Lei |
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| Institution: | Tobacco Monopoly Bureau of Sichuan Province, Chengdu 610017 |
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| Abstract: | Tobacco business corporations should pay attention to the relationship with customers in order to make the maximum of benefits on the influence of the new corporation value concept.This paper discusses how to construct relationship with customers from six aspects,such as country,tobacco industry,retailers,tobacco growers,customers and corporation employees. |
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| Keywords: | customer relation tobacco business corporations value chain |
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