企业经营战略生命周期探析

企业经营战略的发展历程,其本质在于竞争优势的演变过程;从生命周期的角度来看,大致可分为3个阶段,即竞争优势的确立时期、获利时期和衰退时期.企业经营战略生命周期的演变状况主要取决于3个因素,即竞争优势确立所需的时间、竞争优势的规模以及优势保持的时间长短.为了实现长期的战略目标,企业在实施现有的战略过程中需要对战略的实施效果同步进行监控,并在适当的时机组织新的战略行动.成功企业的经验就在于能够实现经营战略生命周期的动态组合.

An Inquiry into the Life Cycle of Corporate Business Strategy

The development of corporate business strategy is essentially an evolvement based upon competitive advantage.From the life cycle point of view,the development of corporate business strategy usually includes three stages: establishing competitive advantage,reaping profits and decline.The development of corporate business strategy is primarily affected by three factors: the time necessary for establishing competitive advantage,the scale of the competitive advantage and the time necessary for maintaining the competitive advantage.The corporate which can achieve a dynamic composition of the life cycle of business strategy will be successful.