试论四川羌族地区文化旅游发展战略

四川西北部羌族聚居区有丰富的自然风光和历史文化底蕴,近年来,羌区各县进行了不同程度的旅游开发,但是各自为阵的开发模式阻碍了大旅游文化区的建设,在未来的发展中不能形成品牌优势,因此建设西部羌区大旅游环线势在必行,只要羌区各县形成共识,优势重组,打造西部羌区旅游"旗舰"是能实现的。

Researches into the Strategies of Cultural Tourism Development of the Qiang's Regions in Sichuan

Northwest Sichuan Qiang's regions are profuse in natural scenes and historical and cultural connotations.In recent years,all counties in the Qiang's regions are conducting tourist development in different levels.However,self-centered developing modes check the construction of the tourist cultural areas;such a tourist product can hardly cut a great figure in the future development.Therefore,it is an urge to push forward the tourist ring of west Sichuan Qiang's regions.As long as counties in the Qiang's regions come to common understanding,recombine the respective tourist advantages,the layouts to build a "flagship" for the Qiang regional tourist industry can be realized.