论网络文化消费语境下的网络小说

网络小说与网站的商业化传播紧相联系,后者促进了网络小说从襁褓走向蓬勃发展并具有独特的魅力,尤其是玄幻小说的兴起。在网络文化消费中,网络小说的特征表现为作品爆炸式增长、创作方式高度类型化、风格的多元等,但也有粗糙、雷同、游戏等弊端。网络小说应重视自身质量的提升,重视网络文学平台的建设与职能,这样才能在网络文化消费语境下健康发展。

Network Novels in the Context of Network Culture Consumption

The network novel is closely related to the commercialized spread of websites, for the latter has pro- moted the flourish of the former from its infancy and endowed it with a unique charm, esp. the rise of the fantasy novel. In the network culture consumption, the network novel is marked by its explosive increase in number, the highly categorization of its writing mode, and its diversified style as well as by such defects as roughness, similarity and unseriousness. As such, the network novel should pay attention to the improvement of its quality and give pri- ority to the construction of the network literature platform. It is only by so doing can the network novel develop soundly in the context of network culture consumotion.