企业联盟:西部企业组织竞争策略

东部经济昨天的快速崛起 ,已为西部企业发展增添了压力 ,今天加入WTO外国资本和商品的大量进入 ,更为西部企业发展增加了难度。西部企业要参与国际、国内的市场竞争 ,如何在竞争中求得发展、在发展中不断得到壮大 ,是今天西部企业经营者都在关心、关注的问题。本文正是从企业联盟在市场竞争中的实践运用入手 ,通过对企业联盟特征和价值的理性分析 ,认为在市场化程度低、竞争力相对滞后的情况下 ,实行企业联盟不失为今天西部企业的一种竞争策略。

Enterprises Allying:Strategy for the western enterprises competition- involving

Previous economic rising of the east abruptly has been adding to the pressure of the western enterprises' development. With China's entrance to WTO as well as the enormous amount of capital and goods towards us at present, great difficulties have been brought about. To involve in the national and international competition, entrepreneurs have focused their attention on the problem of striving for further progress in competition, for growing in strength during development. It is starting with enterprises allies' practice in the market competition and by means of rational analysis of their features and values that we say enterprises allying is indeed a strategy for western enterprises' competition-involving, especially on the condition of low marketability and comparatively lagged competitive ability.