| 职业体育俱乐部赛事上座率与门票收入关系的分析 |
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| 引用本文： | 陈广旭,王思雨,靳厚忠. 职业体育俱乐部赛事上座率与门票收入关系的分析[J]. 沈阳体育学院学报, 2012, 31(4): 47-50,75 |
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| 作者姓名： | 陈广旭 王思雨 靳厚忠 |
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| 作者单位： | 1. 徐州工业职业技术学院,江苏徐州,221006
2. 中央财经大学,北京,100081 |
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| 基金项目： | 全国教育科学十一五规划2010年度教育部课题 |
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| 摘 要： | 通过定性分析与定量分析相结合,对职业体育赛事上座率与门票收入的关系进行深入分析。以微观经济学为理论依据,论证了职业体育俱乐部赛事上座率与门票收入之间并没有显著的正相关关系。职业体育赛事上座率是市场供求平衡的结果,是一系列因素相互作用的体现,并不能将其作为门票收入的决定性因素,更不能将其作为职业体育俱乐部经营管理的目标。职业体育俱乐部在经营管理中,应制定合理的定价策略,使职业体育赛事的边际成本与边际收益相等,提升赛事质量,优化俱乐部服务,实现门票收入最大化。
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| 关 键 词： | 俱乐部 上座率 门票收入 |
Relationship between Attendance and Ticket Sales in Sports Clubs |
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| CHEN Guangxu , WANG Siyu , JIN Houzhong. Relationship between Attendance and Ticket Sales in Sports Clubs[J]. Journal of Shenyang Sport University, 2012, 31(4): 47-50,75 |
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| Authors: | CHEN Guangxu WANG Siyu JIN Houzhong |
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| Affiliation: | 1.College of Xuzhou Industrial Technology,Xuzhou 221006,Jiangsu,China; 2.Central University of Finance and Economics,Beijing 100081,China) |
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| Abstract: | Through qualitative and quantitative analysis,this article focuses on the relationship between attendance and ticket sales in sports clubs.Based on the theory of microeconomics,it is found that there is no obvious positive relationship between attendance and ticket sales.Attendance is the balance of market supply and demand and the reflection of a series of factors.Thus it should be not regarded as a goal in operation and management of sports clubs as well as a factor determining ticket sales.Sports clubs should take proper price-making strategies,which can make marginal cost equals marginal revenue,and improve the quality of competition in order to maximize ticket sales. |
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| Keywords: | sports club attendance ticket sales |
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