| 警惕广播类节目商业化带给听众的诸多“伤不起” |
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| 引用本文： | 汪玉平.警惕广播类节目商业化带给听众的诸多“伤不起”[J].海南广播电视大学学报,2012(4):32-34,39. |
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| 作者姓名： | 汪玉平 |
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| 作者单位： | 宜宾广播电视台广播节目部 |
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| 摘 要： | 现代广播类节目商业化发展过程给听众带来了诸多“伤不起”。针对行业中这些问题，建议建立健全制度和条例，加强栏目监管；限制广告商在栏目中的商业行为；实施听众监督与投诉机制；通过相关活动，培养和提高主持人的综合素养。
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| 关 键 词： | 广播电视 商业化 听众 伤不起 |
Watch Out for the Trouble Caused by Commercial Broadcast Programs on the Audience |
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| WANG Yu-Ping.Watch Out for the Trouble Caused by Commercial Broadcast Programs on the Audience[J].Journal of Hainan Radio & TV University,2012(4):32-34,39. |
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| Authors: | WANG Yu-Ping |
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| Institution: | WANG Yu-Ping(Broacast Program Centre,Yibin Broadcast-TV Station,Yibin 644000,China) |
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| Abstract: | The commercialization of modem broadcast program is causing much trouble for the audience. This paper proposes that management systems and regulations should be established to supervise the programs, advertiser＇s commercial behavior should be restricted, the audience supervision and complaint mechanism should be established and the host＇s comprehensive quality should be improved by education and training. |
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| Keywords: | Broadcast program Commercialization Audience Trouble |
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