| 新闻策划浅论 |
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| 引用本文： | 冯桢. 新闻策划浅论[J]. 雁北师范学院学报, 2004, 20(4): 52-54 |
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| 作者姓名： | 冯桢 |
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| 作者单位： | 大同日报,山西,大同,037000 |
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| 摘 要： | 在今天这个信息时代、网络时代、厚报时代,报纸要想抢夺读者“眼球”,必须搞好新闻策划。通过利用放大热点,造成强势;找准切点,制造卖点;整合资源,激活新闻等新闻策划手段,使舆论宣传呈现规模性、战役性、轰动性的特点,实现报纸新闻价值的有效升值。
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| 关 键 词： | 新闻策划 新闻资源 宏观意识 |
| 文章编号： | 1009-1939(2004)04-0052-03 |
| 修稿时间： | 2003-08-29 |
News Scheming, A Great Treasure |
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| FENG Zheng. News Scheming, A Great Treasure[J]. Journal of Yanbei Teachers College, 2004, 20(4): 52-54 |
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| Authors: | FENG Zheng |
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| Affiliation: | Datong Daily Datong Shanxi 037000 |
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| Abstract: | In the present era of information,internet and thick newspapers,it is a must to do well in news scheming if news papers are to draw readers' more att ention.By intensifyring hot news reports to have a greater influence on readers, pinpointing the incisive point into the market to augment circulation,rectifying news resources to activate news report,newspapers will have features of large s cale,campaigning and sensationality and consequently their value is to rally. |
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| Keywords: | news scheming news resources macroconscience |
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