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由价格战看我省报业的同质化竞争及对策
引用本文:梁杰.由价格战看我省报业的同质化竞争及对策[J].江西师范大学学报(哲学社会科学版),2004,37(1):125-126.
作者姓名:梁杰
作者单位:江西省新闻出版局,报刊处,江西,南昌,330008
摘    要:近几年,我省报业呈现出持续快速发展的良好态势。但是,随着报业改革的深化和报业竞争的日趋激烈,报纸同质化的问题日益突出,不仅造成资源和成本上的浪费,而且易引发无序竞争,影响到我省报业的进一步持续健康发展。针对此,应从调整报纸定位、规范报业市场秩序、加强宏观调控、优化报业结构等方面入手。促进我省报业的繁荣和健康发展。

关 键 词:报业  同质  竞争
文章编号:1000-579(2004)01-0125-02
修稿时间:2003年10月20

The Price Competition of the Press of Identical Quality in Our Country and Measures
LIANG Jie.The Price Competition of the Press of Identical Quality in Our Country and Measures[J].Journal of Jiangxi Normal University(Philosophy and Social Sciences Edition),2004,37(1):125-126.
Authors:LIANG Jie
Abstract:The press has taken on the situation of continuous and rapid development recently, but with deepen reform and increasingly fierce competition of the press, the problem of newspaper with identical quality has increasingly stuck out. It causes the waste of resources and costs, and the competition out of order, influencing the further continuous and sound development of the press in our province. So the fixed position of newspaper and the order of newspaper market should be adjusted, macroscopic adjustment should be strengthened, the structure of the press should be optimized, promoting flourishing and sound development of the press in our province.
Keywords:the press  identical quality  competition
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