| 试析旅游景点经营的基本特点及其对营销工作的影响 |
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| 引用本文： | 李天元.试析旅游景点经营的基本特点及其对营销工作的影响[J].华侨大学学报(哲学社会科学版),2003(4):48-53. |
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| 作者姓名： | 李天元 |
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| 作者单位： | 南开大学,旅游学系,天津,300071 |
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| 摘 要： | 认识旅游景点经营的基本特点和问题是旅游景点成功开展营销工作的前提条件。在着重指出景点经营所具有的高固定成本和需求波动性特点的基础上，分析了由此所带来的问题及其对景点营销工作的影响，并就景点经营中应当关注的重点工作做了简要探讨。
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| 关 键 词： | 旅游管理 旅游景点 季节性 成本结构 营销策略 |
| 文章编号： | 1006-1398(2003)04-0048-06 |
| 修稿时间： | 2003年7月12日 |
Basic Characteristics of Managing a Scenic Spot with Tourist Attraction and Their Effect on Marketing |
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| LI Tian-yuan.Basic Characteristics of Managing a Scenic Spot with Tourist Attraction and Their Effect on Marketing[J].Journal of Huaqiao University(Humanities & Social Science),2003(4):48-53. |
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| Authors: | LI Tian-yuan |
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| Abstract: | To recognize basic characteristic and problem of managing a scenic spot with tourist attraction is the precondition for successful marketing. Aiming at high fixed cost and seasonal fluctuation of tourist demand as two basic charactercstics, the author analyses problem caused by them and their effect on marketing; and discusses briefly the focus of work to which much attention should be devoted in managing the scenic spot. |
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| Keywords: | tourist management scenic spot with tourist attraction seasonal cost structure marketing strategy |
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