| 标志设计的书法应用策略 |
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| 引用本文： | 马海元,李杰,李稳.标志设计的书法应用策略[J].钦州师范高等专科学校学报,2013(9):93-96. |
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| 作者姓名： | 马海元 李杰 李稳 |
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| 作者单位： | 宿州学院美术学院,安徽宿州234000 |
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| 基金项目： | 宿州学院科研平台——宿州书画·灵璧石研究中心项目：（2012YKF41） （2010YKF31）. |
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| 摘 要： | 传统的书法艺术已经广泛、合理地应用于现代标志设计中,将书法作为构思基础与元素的标志设计作品有很多,并取得较好的成绩与效果.标志设计既是对实用物体的设计,又是对图形艺术的设计.标志设计的书法应用策略有：结体、意境、笔势.
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| 关 键 词： | 标志设计 书法艺术 书法意蕴 应用策略 |
The Calligraphy Application Strategies of Logo Design |
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| MA Hai-yuan,LI Jie,LI Wen.The Calligraphy Application Strategies of Logo Design[J].Journal of Qinzhou Teachers College,2013(9):93-96. |
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| Authors: | MA Hai-yuan LI Jie LI Wen |
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| Institution: | (College of Fine Arts, Suzhou University, Suzhou 234000, China) |
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| Abstract: | Traditional calligraphy has been widely and properly used in modem logo design. Lots of design works apply cal- ligraphy as the basic idea and element, which have achieved good effects. Logo design is a design for both practical objects and graphic arts. The calligraphy application strategies of logo design are structure, artistic conception and strokes. |
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| Keywords: | logo design calligraphy calligraphy implication application strategy |
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