17-18世纪巴黎奢侈生活方式的扩散传播——对“创新与扩散”理论的一种验证

通过对17-18世纪巴黎宫廷奢侈风气的产生及其扩散的过程的考察,文章认为,在这个漫长的传播过程中,这种风气的产生同技术的传播一样,也依次出现了五类创新采用者,也具有技术扩散的诸种特点。随后,文章从传播学、社会学、心理学等多个角度探究了此种传播现象发生的原因。

Diffusion of the Luxury Vogue in Paris between 17th and 18th Century

On the basis of exploring the origins and spreading process of the luxury vogue in Paris between the 17th and 18th century,the article argues that in the longtime spreading process,there are still five types of the creation-adopters,which are similar to the characteristics of the technology diffusion.