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贵州旅游形象新定位
引用本文:张彩芬. 贵州旅游形象新定位[J]. 贵州教育学院学报, 2003, 19(6): 50-52
作者姓名:张彩芬
作者单位:浙江省台州中学 浙江临海317000
摘    要:随着旅游业的发展,旅游形象的地位和作用突显出来。贵州省原有的旅游形象定位缺乏个性,应以贵州地理文脉和公众基础这两个基本依据,提出贵州旅游新形象,并设计创造性的旅游形象口号。

关 键 词:旅游形象 定位 贵州
文章编号:1002-6983(2003)06-0050-03
修稿时间:2003-06-30

A New Location of Tourism Image of Guizhou
Zhang Caifen. A New Location of Tourism Image of Guizhou[J]. Journal of Guizhou Educational College(Social Science Edition), 2003, 19(6): 50-52
Authors:Zhang Caifen
Abstract:As the tourist industry develops,the effect and status of tourism image becomes more important. Guizhou's tourism image as was located lacks distinguishing features. So a new image should be formed for Guizhou on the basis of its regional characteristics and its people. An innovative slogan for tourism image should also be designed.
Keywords:Tourism Image  Location  Guizhou  
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