| 面向图书馆的电子图书销售策略分析 |
| |
| 引用本文： | 宛玲,张长安,董伟.面向图书馆的电子图书销售策略分析[J].情报理论与实践,2010,33(1). |
| |
| 作者姓名： | 宛玲 张长安 董伟 |
| |
| 作者单位： | 1. 河北大学,管理学院,河北,保定,071002
2. 河北大学,图书馆,河北,保定,071002 |
| |
| 基金项目： | 国家社会科学基金课题“引进数字资源合作管理权益分享理论与实证研究”的成果之一,项目编号:08BTQ009 |
| |
| 摘 要： | 以我国图书馆采购的13种国内外电子图书数据库为例,对目前电子图书销售策略进行梳理,分别从产品细分与组合、产品使用许可权限、定价、促销等4个方面,归纳和分析各种销售策略的利弊和适用性,以帮助人们认识、选择和改进各种销售模式。
|
| 关 键 词： | 电子图书 图书馆 销售策略 |
Analysis of E-book Sales Strategies for Libraries |
| |
| Wan Ling et al..Analysis of E-book Sales Strategies for Libraries[J].Information Studies:Theory & Application,2010,33(1). |
| |
| Authors: | Wan Ling |
| |
| Institution: | Wan Ling et al. |
| |
| Abstract: | Taking the thirteen foreign and domestic e-book databases purchased by the libraries in China for example,this article reviews the present e-book sales strategies,and summarizes and analyzes the pros and cons as well as the applicability of various sales strategies in terms of product subdivision and combination,product use license,pricing and promotion in an attempt to help people identify,select and improve various sales models. |
| |
| Keywords: | e-book library sales strategy |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
