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论商品包装中环境效益与经济效益的统一
引用本文:刘益明,刘建国.论商品包装中环境效益与经济效益的统一[J].株洲师范高等专科学校学报,2010(2).
作者姓名:刘益明  刘建国
作者单位:湖南工业大学;
基金项目:湖南省环境科技发展项目“商品包装与环境效益研究”(湘财建指[2006]127号)
摘    要:追求环境效益是商品包装中应有的价值取向,但包装设计者往往只重视商家的经济效益,而忽视了这一设计给生态环境带来的损害。在建设环境友好型和资源节约型社会背景下,实现商品包装中经济效益与环境效益的统一,显得尤为必要。

关 键 词:商品包装  环境效益  经济效益  

Unification of Environmental Benefits and Economic Benefits of Product Packaging
LIU Yiming,LIU Jianguo.Unification of Environmental Benefits and Economic Benefits of Product Packaging[J].Journal of Zhuzhou Teachers College,2010(2).
Authors:LIU Yiming  LIU Jianguo
Institution:LIU Yiming,LIU Jianguo(Hunan University of Technology,Zhuzhou,Hunan,412008)
Abstract:The pursuit of environmental benefits is where product packaging should direct its value attention to.However,packaging designers tend to attach importance only to the economic benefits of business and neglect the damage a certain design does to the ecological environment.It is particularly essential to realize the unification of economic benefits and environmental benefits of product packaging against the background of building an environment-friendly and resource-saving society.
Keywords:product packaging  environmental benefits  economic benefits  
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