传媒形态与受众心理空间的构建

研究传媒形态要理解传煤的外在表现、内部结构及其发展态势。一定传媒形态的出现是一系列因素综合作用的结果。以电视为例，从大陆电视的发展可以观察到受众心理空间的改变对电视传播的重要影响。中国电视形态与受众心理空间的差异度大于契合度。电视媒体注重对受众的引导与教育可厚非，但随着整个社会的开放程度提高，受众的心理预期更高，主体意识更强，而媒体对受众的重塑则 方式上更加契合受从的心理。

Media Formation and Psychological Space of the Audience

The study of the media formation based on the comp rehension of the external expression, internal structure and developing situatio n of the media. The appearance of the media can result from the interaction of t he factors. For instance, the changes of the audience psychological space exert a great influence upon the situation of the television communication. It indicates that the difference outweighs the correspondence between t he Chinese television formation and the psychological space of the audience.