| 浅析云南民俗文化产业化开发 |
| |
| 引用本文： | 王新红.浅析云南民俗文化产业化开发[J].苏州工职院,2006(2). |
| |
| 作者姓名： | 王新红 |
| |
| 作者单位： | 云南民族大学文学与新闻传播学院 |
| |
| 摘 要： | 云南民俗文化产业是国际紧迫情势和国内群众日益增长的精神需求合力的反映;民俗文化是特殊的文化产业;云南发展民俗文化产业具有优势和劣势,应坚持差异化和品牌化战略。
|
| 关 键 词： | 民俗文化 产业化 差异化 品牌化 |
Discussions on the Development of Custom Industrialization in Yunnan |
| |
| Authors: | Xinhong Wang |
| |
| Institution: | Xinhong Wang |
| |
| Abstract: | Yunnan folklore industry is joint reflection of international urgent situation and domestic increase ing spiritual demand; Folklore is a special cultural industry; It has the advantage and inferior position and should adhere to the difference and brand strategy. |
| |
| Keywords: | folklore industrialization differentiation brand strategy |
| 本文献已被 CNKI 等数据库收录！ |
