乡村旅游探论

我国广大农村拥有较好的生态环境和特色农业。大力开发乡村旅游市场，意义重大。但我国目前的乡村旅游存在着项目单一、季节性明显、模式雷同、缺乏特色、认识不到位、环境恶化等问题。对此必须采取以下对策：政府积极引导，规范管理，强化农民的旅游服务意识，维护景区形象；搞好旅游宣传；开发适销对路的旅游产品；努力做好乡村旅游市场开发服务；搞好基础设施建设。

Discussion on rural tourism

China has vast rural areas with better ecological environment and agriculture with characteristics.It is of great significance to develop rural tourist market.But problems such as lacking variety of items and characteristics,similar patterns,clear seasonality and deterioration in environment still exist in rural tourism.Countermeasures as follows must be taken:the government guides actively,normalize the management,strengthen the peasants' consciousness of tourist service,safeguard the image of the scenic spots,attach importance to tourist propoganda,develop appropriate tourist products and perfect the construction of infrastructure.