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区域竞争局限条件下中部新兴城市品牌建设的经济学分析
引用本文:邹丹.区域竞争局限条件下中部新兴城市品牌建设的经济学分析[J].襄樊学院学报,2013(8):73-76.
作者姓名:邹丹
作者单位:襄阳职业技术学院学报编辑部,湖北襄阳441050
基金项目:襄阳市科技计划软科学研究专项项目(襄科业[2012144号文)
摘    要:在当前区域竞争的局限条件下,具有发展潜力的中部新兴城市面临产业内迁和需求内移的机遇.作为地域专属的无形资产,城市品牌建设对地方政府进行长期城市正面信息的发送有着显著的作用.

关 键 词:城市品牌  区域竞争  产业内迁  中部新兴城市  地方政府

Economic Analysis of Brand Building of a Rising City in Central China Under Chinese Regional Competitive Conditions
ZOU Dan.Economic Analysis of Brand Building of a Rising City in Central China Under Chinese Regional Competitive Conditions[J].Journal of Xiangfan University,2013(8):73-76.
Authors:ZOU Dan
Institution:ZOU Dan (Editorial Deparment of Journal of Xiangyang Vocational and Technical College, Xiangyang 441050,China)
Abstract:Under Chinese regional competitive conditions, the rising cities in central China obtain the opportunities with which industries and demand move to the interior. As exclusive and intangible assets, the brand building of a city plays a very important role in sending positive city messages to local governments.
Keywords:City brand  Regional competition  Industries move to the interior  Rising city in Central China  Localgovernment
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