屏南文化旅游发展探析

SWOT分析法是旅游开发中一种常用的分析方法．通过SWOT分析法对屏南发展文化旅游的优势、劣势、机遇和威胁进行分析，得知屏南文化旅游发展的优势和机遇所形成的合力远大于劣势和挑战的制约，而劣势又反为屏南旅游的进一步开发留下了足够的空间．为了加快屏南文化旅游业的发展，应当采取发挥政府主导作用、开发系列文化旅游产品、加强宣传营销推广、做好从业人员教育等对策．

Research on the Developmont of Cultural Tourism in Pingnan

Based on SWOT analysis, it finds that the resultant force from advantages and opportunities is stronger than the limit from disadvantages and challenges. Meanwhile, the disadvantages leave enough space for further development of tourism in Pingnan. In order to speed up the development of culture tourism in Pingnan, the government should give play to leading role, develop series of cultural tourism product, strengthen the publicity and marketing promotion, and do well in staff education.