| 中国图书市场需求预测与走势分析 |
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| 引用本文： | 李海霞,孙学良,赵黎明.中国图书市场需求预测与走势分析[J].天津大学学报(英文版),2002,8(3):216-220. |
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| 作者姓名： | 李海霞 孙学良 赵黎明 |
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| 作者单位： | 天津大学管理学院,天津,300072 |
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| 摘 要： | 从定量研究的角度 ,建立了中国图书市场需求预测模型 ,对中国图书市场 2 0 0 2～ 2 0 0 4年的需求总量进行了预测 ,分析了国民生产总值、居民消费水平、价格和人口等宏观变量对图书市场的影响作用 ,总结出中国图书产业发展加速化、图书商品精品化、宣传创意化、结构系列化、价格稳中有升的发展趋势
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| 关 键 词： | 图书市场 需求 多元线性回归 |
Prediction of Demand and Tendency of the Book Market in China |
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| LI Hai-Xia,SUN Xue-liang,ZHAO Li-ming.Prediction of Demand and Tendency of the Book Market in China[J].Transactions of Tianjin University,2002,8(3):216-220. |
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| Authors: | LI Hai-Xia SUN Xue-liang ZHAO Li-ming |
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| Abstract: | The prediction model of the demand of the book market in China from the quantitative angle is established,and the total demand of the books for years from 2002 to 2004 is predicted.The effects of the gross domestic product,household consumption,price and population on the demand of books are also analyzed.In the end,it is summarized that the acceleration of the development of Chinese book industry,the refinement of the books,the innovation of the advertisement,the series of the structure and the steady increase of the price will become the remarkable characteristics of the book market. |
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| Keywords: | book market demand multiple linear regression |
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