| 杭州旅游业中"主题公园品牌化经营战略"的应用 |
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| 引用本文： | 胡爱娟.杭州旅游业中"主题公园品牌化经营战略"的应用[J].温州职业技术学院学报,2002,2(2):14-16. |
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| 作者姓名： | 胡爱娟 |
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| 作者单位： | 浙江经贸职业技术学院,浙江,杭州,310012 |
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| 摘 要： | 本从主题公园品牌化经营的理论模式：主题公园的市场定位分析，主题选择与产品开发，主题凝练与品牌扩展三大环节切入，探讨主题公园品牌化经营战略在杭州旅游业中的应用。
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| 关 键 词： | 杭州市 旅游业 主题公园 经营战略 市场定位 产品开发 品牌战略 |
| 文章编号： | 1671-4326(2002)02-0014-03 |
| 修稿时间： | 2002年3月21日 |
The Application of Known-brand Management Strategy of Theme Park in Hangzhou Tourism |
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| The Application of Known-brand Management Strategy of Theme Park in Hangzhou Tourism.The Application of Known-brand Management Strategy of Theme Park in Hangzhou Tourism[J].Journal of Wenzhou Vocational & Technical College,2002,2(2):14-16. |
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| Authors: | The Application of Known-brand Management Strategy of Theme Park in Hangzhou Tourism |
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| Institution: | The Application of Known-brand Management Strategy of Theme Park in Hangzhou Tourism |
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| Abstract: | This article analyzes three theoretical models of managing the theme park: the market orientation of the theme park, the theme and the development of products, the compacted theme and the spread of the brand. It discusses the application of known-brand management strategy of the theme park in Hangzhou tourism. |
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| Keywords: | Hangzhou tourism Theme park Known-brand Management |
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