| 简论大型体育赛事的注意力经济 |
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| 引用本文： | 李娟,陆梓嘉. 简论大型体育赛事的注意力经济[J]. 沈阳教育学院学报, 2014, 16(6): 740-742 |
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| 作者姓名： | 李娟 陆梓嘉 |
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| 作者单位： | 1. 沈阳大学体育学院,辽宁沈阳,110044
2. 重庆文理学院体育学院,重庆,402160 |
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| 基金项目： | 辽宁省社会科学规划基金项目 |
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| 摘 要： | 运用文献资料、逻辑分析等研究方法,对我国大型体育赛事中注意力经济的内涵、发展现状,以及存在的问题进行了分析,并提出了对策建议,以期在有效促进赛事注意力经济挖掘与开发的基础上,促进我国大型体育赛事的良好运营与发展.
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| 关 键 词： | 大型体育赛事 注意力经济 赛事运营 |
Economy of Attention in Large-Scale Sports Events |
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| Li Juan,Lu Zijia. Economy of Attention in Large-Scale Sports Events[J]. Journal of Shenyang College of Education, 2014, 16(6): 740-742 |
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| Authors: | Li Juan Lu Zijia |
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| Affiliation: | Li Juan, Lu Zijia (1. School of Physical Education, Shenyang University, Shenyang 110044, China 2. College of Physical Education, Chongqing University of Arts and Sciences, Chongqing 402160, China) |
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| Abstract: | By the methodology of document literature and logical analysis, the connotation, development status, and existing problems of attention economy are discussed. Development proposals are put forward on economy of attention to enhance the operation of large-scale sports events in China on the basis of the effective promotion of the development of economy of attention. |
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| Keywords: | large-scale sports events economy of attention operation of sports events |
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