| 《孙子兵法》在企业危机处理中的应用 |
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| 引用本文： | 范薇薇.《孙子兵法》在企业危机处理中的应用[J].莆田学院学报,2009,16(4):9-11. |
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| 作者姓名： | 范薇薇 |
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| 作者单位： | 集美大学,工商管理学院,福建,厦门,361021 |
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| 摘 要： | 借鉴了《孙子兵法》里的战略思想,结合中美史克康泰克PPA事件以及2006年的SKII事件,阐述如何运用"五事思想","兵之情主速"和"凡战者,以正合,以奇胜"的战略思想,应对危机,转危为安。
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| 关 键 词： | 孙子兵法 企业危机 危机处理 |
An Analysis of Application of The Art of the War in Crisis Management |
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| FAN Wei-wei.An Analysis of Application of The Art of the War in Crisis Management[J].journal of putian university,2009,16(4):9-11. |
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| Authors: | FAN Wei-wei |
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| Institution: | School of Business Administration;Jimei University;Xiamen Fujian 361021;China |
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| Abstract: | Taking two cases for example,this paper elaborates on how to apply the strategical thought from Sunzi's The Art of the War to help enterprises to cope with crisis before and after it happens and how to enable the enterprises to turn crisis into safety. |
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| Keywords: | The Art of the War enterprise crisis crisis management |
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