| 试论广告英语的词汇特点 |
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| 引用本文： | 林丽霞.试论广告英语的词汇特点[J].福建师大福清分校学报,2004(3):49-53. |
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| 作者姓名： | 林丽霞 |
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| 作者单位： | 福建师范大学福清分校外语系,福建福清,350300 |
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| 摘 要： | 广告语言引人入胜、说服力强,在词汇方面的运用有其独特、新颖之处.本文拟就广告英语为例,对其词汇运用方面的特点作一番初步的探讨.
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| 关 键 词： | 英语 广告语言 词汇特点 |
| 文章编号： | 1008-3421(2004)03-0049-05 |
| 修稿时间： | 2004年3月15日 |
On English Advertising language:Lexical Features |
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| LIN lixia.On English Advertising language:Lexical Features[J].Journal of Fuqing Branch of Fujian Normal University,2004(3):49-53. |
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| Authors: | LIN lixia |
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| Abstract: | Attractive and persuasive advertising language is typical of outstanding characteristics and originality in the application of words. This paper tries to analyze the lexical features of advertising English in its practical usage. |
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| Keywords: | English Advertising language Lexical Features |
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