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网络营销新策略:网络代理点的构想
引用本文:蓝靛.网络营销新策略:网络代理点的构想[J].云南电大学报,2008,10(4):74-78.
作者姓名:蓝靛
作者单位:重庆工商大学商务策划学院,重庆,4004100
摘    要:网络购物作为一种新的购物模式在全世界发展迅速,但同时网络购物又还存在相当的局限,需要完善。网络购物(零售)代理点是克服当前网络购物风险等局限的有效营销方式。它可以将传统销售与网络销售结合起来,发挥各自优势,避免当前网络购物的弊端。网络代理点系统的构建与赢利模式可以有多种。它的出现可以为网络营销提供一种新思路。

关 键 词:网络营销  营销策略  网络代理点

New Strategy of Network Marketing: the Idea of Network Agency
LAN Dian.New Strategy of Network Marketing: the Idea of Network Agency[J].Journal of Yunnan Rty University,2008,10(4):74-78.
Authors:LAN Dian
Institution:LAN Dian (School of Business Planning, Chongqing University of Trade and Industry, Chongqing, 404100)
Abstract:Intemet shopping as a new model of shopping develops rapidly across the world, but it still has certain limit and needs improving, The agency (retail) of the Intemet shopping is an effective marketing which overcomes the risk of the present Internet shopping, which can combine traditional marketing and network marketing and bring its advantages to play and avoid its disadvantages. The construction of network agency systems and profit models can be many. The appearance of the Intemet shopping may add a new way to the network marketing.
Keywords:network marketing  marketing strategy  network agency
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