Books and the popularization of science

This article discusses best-selling science books, the characteristics of the audience for popular science books, and the role of books within science popularization and science education. Best-selling science books have been rare, but generally readable. Regional books, also important sources of scientific information, aim at much smaller, far more price-sensitive audiences. Many successful regional, nontechnical science books are readable, heavily illustrated, and in some cases, cross-disciplinary. To increase the attentive audience for scientific information, improvement in science education is necessary, and the most efficacious role for scientific institutions may be the production of materials that can be easily incorporated into school curricula. He is the author of several nontechnical guides to the geology of Kansas and teaches science writing at the University of Kansas School of Journalism and Mass Communications A slightly different version of this paper was presented at the joint meeting of the Association of Earth Science éditors, European Association of Editors, and the Council of Biology Editors, Ottawa, Ontario, September 1989.