| 国际商务活动的对比修辞学研究 |
| |
| 引用本文： | 巫红.国际商务活动的对比修辞学研究[J].牡丹江教育学院学报,2010(6):39-41. |
| |
| 作者姓名： | 巫红 |
| |
| 作者单位： | 湖南科技大学外国语学院,湖南湘潭411201 |
| |
| 摘 要： | 对比修辞学主要研究跨语言、跨文化以及跨教育、商务等不同语境的英语作为第二语言和英语作为外语写作的差异与相似之处。在简要评述对比修辞学理论与讨论语言、文化和修辞三者关系的基础上,主要介绍对比修辞学在国际商务活动中的应用,旨在为国际商务活动提供一些启示。
|
| 关 键 词： | 对比修辞学 国际商务 文化 |
Contrastive Rhetoric in International Business |
| |
| WU Hong.Contrastive Rhetoric in International Business[J].Journal of Mudanjiang College of Education,2010(6):39-41. |
| |
| Authors: | WU Hong |
| |
| Institution: | WU Hong(School of Foreign Languages,Hunan University of Science and Technology,Xiangtan,Shandong 411201) |
| |
| Abstract: | Contrastive Rhetoric examines differences and similarities in ESL and EFL writing across language and culture as well as across such different contexts as education and commerce.This paper briefly introduces contrastive rhetoric and discusses the relationship of language,culture and rhetoric.Finally,it focuses on the application of contrastive rhetoric in international business,aiming at providing some theoretical implications for business. |
| |
| Keywords: | contrastive rhetoric international business culture |
| 本文献已被 维普 万方数据 等数据库收录！ |
|
