| 基于Markov模型的贵重商品销售策略研究 |
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| 作者姓名： | 王明刚 许华 |
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| 作者单位： | 南京师范大学泰州学院,江苏,泰州,225300 |
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| 摘 要： | 针对贵重商品的销售特点，提出三种销售策略，并对这三种销售策略进行比较研究，分别计算出了在每种策略下失去销售机会的概率，并对所得结果的敏感性进行分析。结果表明具有一定的实用价值。
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| 关 键 词： | Markov模型 贵重商品 销售策略 |
The Commodity Marketing Strategy Based the Markov Model |
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| Authors: | WANG Ming-gang XU Hua |
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| Institution: | WANG Ming-gang XU Hua |
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| Abstract: | The characteristics of valuable merchandise, this paper presents three kinds of marketing strategies, and these three carried out a comparative study of marketing strategies were calculated for each strategy in the probability of lost sales opportunities, and the results of the sensitivity was analyzed. The results show that a certain very practical value. |
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| Keywords: | markov model precious commodities sales strategy |
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