Beyond cultural specific？ Cross-cultural management in the context of globalization： General trends and psychological implications

By reviewing evaluations collected via interviews from supervisors and employees in different companies, the author tries to pinpoint the extent to which a given corporate culture is applicable in a different cultural context. These studies present the results from really HR-audits. The study deals with the influence of corporate culture. This case study is about a German establishment in the United States （mechanical engineering industry）. The results clearly reveal that the acceptance of a corporate culture in a foreign cultural context is very low among the employees of the host country, regardless of the cultural patterns in the individual cases. The attempt to implement at any price a given concept of motivation programs and human resources development measures has held negative effects instead of positive effects on work efficiency and on the commitment of staff. The results will be critically analyzed. Psychological implications will be worked out and general trends are discussed.