| 宁波饮食文化资源开发的SWOT分析 |
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| 引用本文： | 王巧玲,蔡罕. 宁波饮食文化资源开发的SWOT分析[J]. 宁波广播电视大学学报, 2008, 6(2): 126-128 |
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| 作者姓名： | 王巧玲 蔡罕 |
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| 作者单位： | 浙江万里学院文化与传播学院,浙江宁波,315100 |
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| 基金项目： | 宁波市社会科学研究基地课题 |
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| 摘 要： | 文章从宁波的饮食文化资源着手，分析了宁波现有饮食文化资源开发的优势和不足，指出在今后的饮食文化资源开发中应该着重改善地区饮食文化特色不明和宣传不力等劣势。
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| 关 键 词： | 饮食文化 资源开发 优势 劣势 |
SWOT Analysis of Food Culture Resources Development in Ningbo |
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| WANG Qiao-ling,CAI Han. SWOT Analysis of Food Culture Resources Development in Ningbo[J]. Journal of Ningbo Radio & TV University, 2008, 6(2): 126-128 |
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| Authors: | WANG Qiao-ling CAI Han |
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| Affiliation: | (School of Culture and Communication, Zhejiang Wanly University, Ningbo 315100, Zhejiang, China) |
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| Abstract: | This article analyzes the advantages and disadvantages of developing the present food culture resources in Ningbo, and points out that such weaknesses as indefinite food specialties and ineffective publicity should be improved in the future devel- opment of food culture resources. |
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| Keywords: | Food culture, Resources development, Advantage Disadvantage |
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