| 中国武术旅游资源的开发前景 |
| |
| 引用本文： | 贾海如,康庆武. 中国武术旅游资源的开发前景[J]. 体育成人教育学刊, 2006, 22(4): 30-31 |
| |
| 作者姓名： | 贾海如 康庆武 |
| |
| 作者单位： | 1. 武汉体育学院,武术学院,湖北,武汉,430079
2. 南京师范大学,武术科学学院,江苏,南京,210097 |
| |
| 摘 要： | 对中国武术旅游资源开发的现状进行了分析,针对目前武术旅游市场开发中存在的问题,提出了相应的对策与建议:强化意识,转变观念;突出特色,打造品牌;整合资源,提高吸引力;建立中介,协调发展;广泛宣传,扩大客源;培养人才,提高质量。
|
| 关 键 词： | 武术 旅游资源 经营管理 |
| 文章编号： | 1672-268X(2006)04-0030-02 |
| 收稿时间： | 2006-03-07 |
| 修稿时间： | 2006-03-07 |
Discussion on prospects of touristic resource exploitation of Chinese Wushu |
| |
| JIA Hai-ru,KANG Qin-wu. Discussion on prospects of touristic resource exploitation of Chinese Wushu[J]. Journal of Sports Adult Education, 2006, 22(4): 30-31 |
| |
| Authors: | JIA Hai-ru KANG Qin-wu |
| |
| Abstract: | The paper analyses the current exploitation of touristic resource of the Chinese Wushu and proposes the corresponding strategies and suggestions,ie.,strengthening the awareness,transferring the concepts;giving prominence to the features and establishing the brandname;integrating the resources;setting up intermediary;broadenening advertising and source of guests;developing talents and raising quality. |
| |
| Keywords: | Wushu touristic resource management |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
