| 关于汶川地震后四川旅游产品结构体系优化的思考 |
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| 引用本文： | 陈乾康. 关于汶川地震后四川旅游产品结构体系优化的思考[J]. 四川师范大学学报(社会科学版), 2011, 38(3): 101-106 |
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| 作者姓名： | 陈乾康 |
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| 作者单位： | 四川师范大学,历史文化与旅游学院,成都,610068 |
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| 摘 要： | 汶川大地震不仅重创了四川旅游业,也暴露出四川旅游产品结构体系单一、市场狭小、抗风险能力弱等系列问题。四川省必须改变目前以观光旅游为主、九环线一枝独秀、过度依赖公路交通和成渝客源的产品和市场体系,加大对新环线的打造和新产品的开发,拓展客源市场,构建立体型交通网络,才能摆脱被动局面,促进灾后旅游业的可持续发展。
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| 关 键 词： | 汶川地震后 四川旅游产品 结构体系 优化 |
A Study of Post-Quake Tourist Product Structure Optimization in Sichuan |
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| CHEN Qian-kang. A Study of Post-Quake Tourist Product Structure Optimization in Sichuan[J]. Journal of Sichuan Normal University(Social Science Edition), 2011, 38(3): 101-106 |
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| Authors: | CHEN Qian-kang |
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| Affiliation: | CHEN Qian-kang(Institute of History,Culture and Tourism,Sichuan Normal University,Chengdu,Sichuan 610068,China) |
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| Abstract: | The Wenchuan Earthquake has seriously affected the tourism industry in Sichuan.It has also revealed many problems existing in this field: unitary in sense of tourism product structure,narrow in sense of tourist market,and fragility of anti-risk ability.To cope with the above-mentioned problems,Sichuan province must endeavor to make the following changes so as to free itself from the passive situation and further the sustainable development of its tourism industry: to optimize the product system which used to feature sightseeing tourism,especially the Jiuzaigou route which depended too much on road transportation and the Chengdu-Chongqing tourist market;to open up new travel routes and develop new travel products;to expand the tourist resource market and to set up a three-dimensional transportation network. |
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| Keywords: | after Wenchuan earthquake Sichuan tourism industry product structure optimization |
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