职业教育机构的顾客市场构成

了解顾客是任何机构从事营销活动的基础与出发点。作者在职业教育面临大发展的今天,联系市场营销学的理论与方法,提出了职业教育机构的顾客构成,说明了职业教育以受益者市场为核心的市场类型,并具体分析职业教育机构市场的规模性、发展性、多样性、特色性、层次性的特点。

The Customer-market Constitution of the Vocational Education Organization

Understood the customer is the foundation and the starting point of any organization which engaged in the marketing activity.During the day when the vocational education faced with big development,the author related the marketing study theory and the method,proposed the vocational education organization customer constitution,explained the vocational education take the beneficiary market as the core market type,and concreted analysis vocational education organization market large scale,expansibility,multiplicity,characteristic,layered characteristic.