论网络传播的特性

网络传播作为大众传媒家族中发展迅速、后来居上的全新媒介，与传统的报纸、杂志、书籍、电视、电影等大众传媒相比，有着自己极为独4特的性质。从网络传播的整个过程看，具体表现在实时不间断传播、跨媒介传播、网上人际传播、多向互动传播、非线性海量传播等几个方面。充分认识和全面把握这些特性，能更为有效地发挥网络传播的积极作用和功能。

On the Characteristic of the Network Propagation

Netwoik is regarded as a late comer surpassing the old timer in the public midium family.Compare it to newspaper,magazine,books,TV,movie etc., it has a kind of unique characteristic obviously.The characteristic reflects on several aspects:propagation without interruption;overrun midium propagation;network propagation between the individuals;multi exchanges propagation;non linear and large scale propagation etc. In order to effectively make use of the function of network propagation,we must fully recognize its characteristics.