| 足球世界杯新媒体平台运营模式研究--以咪咕、优酷、PP体育、腾讯体育为例 |
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| 引用本文： | 陈明令,王凯. 足球世界杯新媒体平台运营模式研究--以咪咕、优酷、PP体育、腾讯体育为例[J]. 四川体育科学, 2021, 0(2) |
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| 作者姓名： | 陈明令 王凯 |
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| 作者单位： | 南京体育学院 |
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| 基金项目： | 国家社会科学基金项目,项目编号:17CTY001。 |
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| 摘 要： | 本文针对2018年俄罗斯世界杯,以获得央视指定新媒体官方合作伙伴的阿里旗下优酷和中国移动旗下咪咕,未获得直播版权的但具有足球基因的PP体育和拥有五大联赛的腾讯体育为例,通过收集文献资料,从用户引流、内容布局、运营方式等方面分析四大媒体平台的运营模式,运营成效,为新媒体平台的运营提供一些参考。
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| 关 键 词： | 足球世界杯 新媒体平台 运营模式 |
Research on the Operation Mode of new Media in Football World Cup--Take Migu,Youku,PP Sports and Tencent Sports as Examples |
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| CHEN Mingling,WANG Kai. Research on the Operation Mode of new Media in Football World Cup--Take Migu,Youku,PP Sports and Tencent Sports as Examples[J]. Sichuan Sports Science, 2021, 0(2) |
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| Authors: | CHEN Mingling WANG Kai |
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| Affiliation: | (Nanjing Sports Institute,Nanjing Jiangsu,210014,China.) |
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| Abstract: | Aiming at the 2018 Russia world cup,this paper takes Youku,an official partner of new media designated by CCTV,Migu,an official partner of China Mobile,PP sports without live broadcast copyright but with football gene,and Tencent sports with five leagues as examples,and analyzes the four media levels from the aspects of user drainage,content layout,operation mode,etc.by collecting literature data The operation mode and effect of the platform provide some reference for the operation of new media platform. |
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| Keywords: | Football World Cup New media platform Operation mode |
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