美国《时代》周刊装帧设计中的红色语言

《时代》周刊的读者遍布全球,主要是中产阶级和知识阶层,其形象、气质契合了杂志简洁干练的装帧设计风格。《时代》周刊的版面语言简洁大方、逻辑清晰:封面以红框白边和大字满图为特征,内页则将红色贯穿在了文字和图形中,兼具理性和感性。红色强调重要性、添加装饰性、活跃版面,使节奏流畅。《时代》周刊装帧设计中的红色语言兼具科学性和审美性,是杂志色彩语言的典型呈现。

The Red Language in the Design of the TIME

The TIME’s target audience is the American middle-class social elite,whose image is consistent with the magazine’s concise style of design.The design language of TIME is visually concise and logically clear.The cover is characterized by its red frame,white edge and large fonts.The color of red runs through the texts and graphics in the inner pages,which embodies both rationality and sensibility.The color of red emphasizes importance,adds decoration,enlivens design,and makes rhythm smooth.The red language in TIME’s design follows the rules of science and aesthetics,which is the typical representation of the magazine’s color language.