| 浅论广告标语的语言表现 |
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| 引用本文： | 武荣强. 浅论广告标语的语言表现[J]. 邵阳学院学报(社会科学版), 2002, 0(Z1) |
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| 作者姓名： | 武荣强 |
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| 作者单位： | 盐城师范学院中文系 江苏盐城224002 |
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| 摘 要： | 广告标语是社会化大生产和商品经济的产物。它不仅是一种商业促销手段 ,也是一种文化现象。本文仅从广告标语的作用、撰写、特质、语词表现手法及存在的问题和对策这几个方面来探讨广告标语中语言的运用情况。希望通过此项研究发现广告标语中的语言在提升公司形象、促进产品销售、美化人们生活等方面的作用及价值。
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| 关 键 词： | 广告标语 作用 撰写 特质 语词表现手法 问题及对策 |
Superficial View on the Linguistic forms of Expression of Advertisement Slogan |
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| WU Rongqiang. Superficial View on the Linguistic forms of Expression of Advertisement Slogan[J]. Journal of Shaoyang University:Social Science, 2002, 0(Z1) |
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| Authors: | WU Rongqiang |
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| Abstract: | Advertisement Slogan is the product of socialized mass produce and commodity economy. It is not only a commercial mode of promotion, but also a cultural phenomenon. This essay discusses the linguistic application of Advertisement Slogans from its functions, composition, specialty, technique of expression, exiting problem and countermeasures. It is hoped to find out the functions and value of the languages in Advertisement Slogans in promoting the image of the company, promoting sales of production and beautifying people's life. |
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| Keywords: | Advertisement Slogan Functions Specialty Technique of Expressions Problems and Countermeasures |
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