| 广告人中人性异化现象 |
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| 引用本文： | 石定乐. 广告人中人性异化现象[J]. 武汉职业技术学院学报, 2002, 1(1): 65-67 |
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| 作者姓名： | 石定乐 |
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| 作者单位： | 武汉职业技术学院,工商管理系,湖北,武汉,430074 |
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| 摘 要： | 广告中的人性异化现象应该引起人们关注。在广告中普遍存在人性物化、感官化和反人性现象，由于广告大都通过主流媒体传播发布，产生的负面社会效应是巨大的。广告从业人员应接受现代营销理念，关注人性。贝纳通的广告运动是广告关注人性的范例，它不但提升了该公司企业形象，还创造了商业利润。
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| 关 键 词： | 广告人 广告从业人员 现代营销理念 商业利润 企业形象 公司 提升 主流媒体 现象 人文 |
| 修稿时间： | 2002-03-05 |
A study into Dehumanizafionul trend in Advertisement |
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| SHI Ding-le. A study into Dehumanizafionul trend in Advertisement[J]. Journal of Wuhan Institute of Technology, 2002, 1(1): 65-67 |
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| Authors: | SHI Ding-le |
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| Abstract: | There is a trend of dehumanization in the advertisements . The materialization and sensationalization upon humanity is very common practice in advertisements. As most of ad. are cast by domineering media , they have caused great negative effects socially. It is believed that ad. business workers should keep with the up - to - date marketing conception and get more concerned with the society and people. Benetton has set up a good example for humanism concern, which, as proved, has also raised the image of the company as well as brought good business profits |
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| Keywords: | advertisement dehumanization up - to - date marketing Benetton humanism concern |
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