| 论个人媒体的概念及特征 |
| |
| 引用本文： | 汤莉萍.论个人媒体的概念及特征[J].湖南大众传媒职业技术学院学报,2008,8(5):21-24. |
| |
| 作者姓名： | 汤莉萍 |
| |
| 作者单位： | 北京工商大学,传播与艺术学院,北京,100037 |
| |
| 基金项目： | 感谢殷俊研究员对本文的悉心指导 |
| |
| 摘 要： | 实践总是推动着理论的发展。播客、博客等媒体已经呈现出许多不同于传统大众媒介的传播特征，其媒介形式也得到全新的改变，诞生出一种新的媒介形式，可界定为“个人媒体”。从传播主体角度看，个人媒体的传播者是个人；从传播类型看，个人媒体以小众传播为主；在传播内容方面，个人媒体以“微内容”为主；个人媒体的传播模式为P2P模式。
|
| 关 键 词： | 个人媒体 大众媒体 特征 |
On Concept and Characteristics of Personal Media |
| |
| TANG Li-ping.On Concept and Characteristics of Personal Media[J].Hunan Mass Media Vocational Technical College(Mass Media),2008,8(5):21-24. |
| |
| Authors: | TANG Li-ping |
| |
| Institution: | TANG Li-ping (College of Communication and Art, Beijing Technology and Business University, Beijing, 100037) |
| |
| Abstract: | Practice always promotes the theoretical development.Podcast,Blog,and other media present the communication characteristics unlike the traditional mass media.Their media types have been changed greatly,which results into a new media form,defined as "Personal Media".From the perspective of communication subject,the communicator is individual;from the point of view of communication type,personal media is based on minority communication;as for the communication contents,personal media is mainly about "microcontent";and the communication of personal media takes the form of P2P. |
| |
| Keywords: | personal media mass media characteristic |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
