| 企业网站信任度模糊综合评价研究 |
| |
| 引用本文： | 谭春辉,赵丹.企业网站信任度模糊综合评价研究[J].情报科学,2009,27(7). |
| |
| 作者姓名： | 谭春辉 赵丹 |
| |
| 作者单位： | 谭春辉,TAN Chun-hui(华中师范大学,信息管理系,湖北,武汉,430079);赵丹,ZHAO Dan(华中师范大学,信息管理系,湖北,武汉,430079;武汉大学,信息管理学院,湖北,武汉,430072) |
| |
| 摘 要： | 网站信任度是客户从心理上对企业网站所产生的信任感及其强度.根据影响客户对企业网站信任度评估的因素,将企业网站信任度的评价指标框架分为三个一级指标.因网站信任度是一种主观的心理感觉,固可采用基于专家咨询和客户问卷调查的多层次模糊综合评价方法对网站信任度进行评价.文章最后还以一礼品网站为案例,对其信任度进行了评价.
|
| 关 键 词： | 企业网站 网站信任度 评价 电子商务 |
Research on Fuzzy Comprehensive Evaluating the Degree of Enterprise's Website Trustiness |
| |
| TAN Chun-hui,ZHAO Dan.Research on Fuzzy Comprehensive Evaluating the Degree of Enterprise's Website Trustiness[J].Information Science,2009,27(7). |
| |
| Authors: | TAN Chun-hui ZHAO Dan |
| |
| Institution: | 1.Department of Information Management;Huazhong Normal University;Wuhan 430079;China;2.School of Information Management;Wuhan University;Wuhan 430072;China |
| |
| Abstract: | The degree of website's trustiness is a sense of trust and its intensity towards the enterprise's website produced by the customers.According to the factors affecting the customer's assessment of the degree of website's trustiness,the evaluation indicator framework for the degree of website's trustiness is divided into three level indicators.Since the degree of website's trustiness is one kind of subjective psychology feeling,it can use the multi-level fuzzy comprehensive evaluation based on the expert cons... |
| |
| Keywords: | enterprise website website trustiness degree evaluation e-commerce |
| 本文献已被 CNKI 万方数据 等数据库收录！ |
|
