Characteristics of alumni donors and nondonors at a Research I,public university |
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Authors: | Alton L Taylor Joseph C Martin Jr |
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Institution: | (1) Center for the Study of Higher Education, Office of the Summer Session, University of Virginia, 209 Garrett Hall, 22903 Charlottesville, VA;(2) Development Office, Manchester College, 46942 North Manchester, IN |
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Abstract: | This study was an investigation of selected attitudinal, demographic, involvement, and philanthropic characteristics of alumni donors and nondonors from a Research I, public university. A random sample of 500 alumni (250 donors and 250 nondonors) was selected from a population of 37,691. There were 371 (74%) usable surveys returned. A discriminant function analysis was used to predict group membership of donors versus nondonors, and high donors versus low donors. Using the classification step, 65 percent of the alumni were correctly classified as donors or nondonors, and 87 percent of the alumni high donors and low donors were correctly classified. |
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