Characteristics of alumni donors and nondonors at a Research I,public university

This study was an investigation of selected attitudinal, demographic, involvement, and philanthropic characteristics of alumni donors and nondonors from a Research I, public university. A random sample of 500 alumni (250 donors and 250 nondonors) was selected from a population of 37,691. There were 371 (74%) usable surveys returned. A discriminant function analysis was used to predict group membership of donors versus nondonors, and high donors versus low donors. Using the classification step, 65 percent of the alumni were correctly classified as donors or nondonors, and 87 percent of the alumni high donors and low donors were correctly classified.